LOOK OUT, THE CHICKEN IS RUNNING FOR MORE!
~ROASTERS Chicken Run returns in aid of charity~

Kuala Lumpur, 17 June 2009 – The race is on – the KRR Chicken mascot together with Malaysian national track and field athlete, Roslinda Samsu, and the Kenny Rogers ROASTERS team heads towards the finishing line with an egg on a cone! The unique mini race was demonstrated at the ROASTERS Chicken Run launch today. In its fifth consecutive year, ROASTERS Chicken Run, organized by Kenny Rogers ROASTERS aims to raise funds especially for Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients, a special beneficiary providing care for children with diabetic condition. This year, the charity run will be held on the grounds of Berjaya Times Square, Kuala Lumpur.

Roslinda Samsu, Dato' Francis Lee and KRR Mascot

“I am truly honoured to be a part of this cause and support the run and PPUKM – Young Diabetic Patients. These children need our help and support dearly and most importantly, I wish to encourage more people to take part in healthy activities to lead a healthier lifestyle” commented Roslinda Samsu, who is known for her winning success in the Asian Athletics Championships 2007 and also for making Malaysia proud in last year’s Third Asian Indoor Championship in Doha, United Arab Emirates when she brought back the silver medal.

According to Executive Director of Berjaya Roasters (M) Sdn Bhd, Dato’ Francis Lee, this year’s charity run will be even bigger and better. “From the previous runs, we have successfully collected more than RM 100, 000 for the Tabung Kebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR – Aural Rehabilitation Centre For Hearing Impaired Children together with Yayasan Budi Penyayang Malaysia and also various charity homes such as House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, Rumah Kanak-kanak Tengku Budriah, Rumah Sayangan, Rumah Hope, Rumah Kebajikan Anbu Illam, Rumah Charis and Ti-Ratana Welfare Society, respectively”.

He added, “This year will be a special one as we will be raising funds for Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients and we also aim to have more participants to join in the run as the event will be held in the heart of Kuala Lumpur on a wonderful Sunday morning.”

Also, joining in the launch today is YBhg. Dato’ Dr. Noorimi Haji Morad, Chief Operating Officer of Pusat Perubatan UKM.

She commented “We realized that Kenny Rogers ROASTERS always care for the children, especially with special needs in all its charitable events. I am truly pleased, on behalf of Pusat Perubatan UKM, to be partnering with them for this special event and to raise special awareness on diabetic issues”.

Dato' Dr. Noorimi, KRR Mascot, Dato' Francis Lee,
Roslinda Samsu and Lee Siew Weng

According to the International Diabetes Federation, the amount of people with diabetes has been estimated to increase over the next few decades. In 1985, an expected total of 30 million people were diagnosed with diabetes and in 2000, the total has increased to more than 150 million. By 2025, it is predicted that the number will increase to 380 million. According to the Ministry of Health’s statistic stated in the NCD Malaysia 2004 report, the total of admittance to Government’s Hospitals in Peninsular Malaysia for Diabetes Mellitus has escalated from 19, 629 cases in 1991 to 30, 661 cases in 2001, a rise of 56 percent over a period of 10 years. In addition, humanity caused by diabetes has also grown from 254 deaths in 1991 to 380 deaths in 2001, a growth of 50 percent – a truly alarming figure.

Through this event, Kenny Rogers ROASTERS aims to create awareness on diabetic issues and cultivate good food intake, especially among the young ones, as they say ‘we are what we eat’. In this case, prevention is always better.

The ROASTERS Chicken Run will be held on 19 July 2009 at 7.30am onwards. The run will be covering the surrounding area of Berjaya Times Square. The first 100 early birds to register for the race will be entitled to a California Fitness Training Pack worth RM340 each. Every participant will enjoy complimentary 1 day entry to Cosmo’s World Theme Park, the largest indoor theme park in Malaysia, after the run.

ROASTERS Chicken Run is a one-of-its-kind race as each participant must run following a designated route of 3.8km(for Adult Category) and 2.8 km(for Children Category) surrounding Berjaya Times Square whilst balancing an egg on a cone! The winning participant must appear at the finishing line with the egg fully in tact on the cone. The winner will win attractive prizes but most importantly, they would have generously given their time and money to bring a smile to a child’s face.

Forms are now available at any of the Kenny Rogers ROASTERS restaurants in the Klang Valley or can be downloaded from www.krr.com.my.

This year’s ROASTERS Chicken Run is co-organized by Berjaya Times Square Kuala Lumpur, Cosmo’s World Theme Park & Theatre and Pusat Perubatan Universiti Kebangsaan Malaysia (PPUKM). Supporting partners of the run are Berjaya Air, Berjaya Hotels & Resorts, Berjaya University College of Hospitality, California Fitness, Gintell, High 5, Isotonic H-Two-O, JoJoBa International, Milo, Unilever Food Solutions and Yeo’s.

In addition, Kenny Rogers ROASTERS has recently introduced its new Kenny’s Course Meal which includes a starter, appetizer, a main, a drink and a dessert. With every order of Kenny’s Course Meal, RM1 will be channeled to the ROASTERS Chicken Run campaign for Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients.

The ROASTERS Chicken Run is aimed at promoting a healthy lifestyle in line with Kenny Rogers ROASTERS’ brand values of serving food with “less fat… less salt… less calories…”.

For more information, contact 03 – 2119 9888 or visit www.krr.com.my

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